As Telegram is growing as one from the world’s most influential messaging platforms—with over 900 million active users—businesses are increasingly researching to tap into this high-engagement environment. One of the best methods to understand and master Telegram’s advertising tools is by attending a telegram ads workshop.
This article explores that of a Telegram Ads Workshop is, who it’s for, and the way it can help you effectively market on Telegram.
What is a Telegram Ads Workshop?
A Telegram Ads Workshop can be a structured training session—virtual or in-person—designed to teach individuals and businesses the best way to run, optimize, and scale pay for traffic campaigns inside Telegram ecosystem.
The workshop typically covers both Telegram’s official advertising platform and third-party ad solutions used to reach Telegram audiences.
Why Telegram Ads?
Telegram recently launched its native advertising platform, allowing marketers to place sponsored messages in large public channels (1,000+ subscribers). With a give attention to user privacy, minimal ad intrusion, and high message visibility, Telegram ads give a fresh and underutilized way to reach highly engaged users.
Benefits include:
✅ Massive reach
✅ High engagement rates
✅ Low competition (in comparison with Meta or Google)
✅ Strong performance for crypto, fintech, communities, and B2C brands
Who Should Attend a Telegram Ads Workshop?
Telegram Ads Workshops are best for:
Digital marketers and media buyers
Startup founders and solopreneurs
Affiliate marketers
Crypto project managers
Community builders
Marketing agencies
Whether you are a beginner or even an experienced advertiser aiming to explore new traffic sources, these workshops provide actionable strategies and insider insights.
What You’ll Learn in a very Telegram Ads Workshop
1. Understanding the Telegram Ecosystem
Telegram's user base and engagement behavior
Difference between channels, groups, and bots
How users discover and communicate with content
2. How Telegram Ads Work
Overview from the native Telegram Ads Platform (https://promote.telegram.org)
Minimum budget requirements (starting at €2,000)
Ad formats: Sponsored messages in public areas channels
Targeting options: Language, channel topic, and more
3. Ad Creation and Optimization
Writing effective ad copy (short, clean, and engaging)
Designing mobile-friendly call-to-actions
A/B testing creatives and messaging
4. Third-Party and Community-Based Ad Buys
Buying shoutouts in large Telegram channels
Working with niche communities and admins
Leveraging bot-based engagement campaigns
5. Tracking and Analytics
How to measure ROI on Telegram
Using URL shorteners and UTM tracking
Telegram mini apps and web app integrations
6. Best Practices & Compliance
Navigating ad approval and Telegram’s rules
Avoiding spammy behavior
Ensuring compliance with GDPR and local laws
Bonus Topics (Advanced Workshops)
Creating Telegram bots for lead generation
Monetizing your individual Telegram channel
Using Telegram for product launches and community building
Cross-promoting along with other platforms (Instagram, YouTube, X)
Typical Workshop Format
Duration: 2–6 hours (or multi-day events)
Format: Live webinars, interactive Q&A, hands-on exercises
Materials: Slides, ad templates, Telegram growth checklists
Speakers: Telegram marketers, growth hackers, and channel owners
Some workshops could also include Telegram ad credit giveaways, 1-on-1 audits, or exclusive usage of high-performing channel lists.
A Telegram Ads Workshop is often a valuable investment for just about any marketer seeking to get ahead in 2025. With Telegram’s native ad platform still relatively new, early adopters possess a strong advantage in reaching premium audiences prior to the space becomes saturated.